How can the bathroom industry capture post-90s's hearts?

How can the bathroom industry capture post-90s's hearts?

At the end of December 31, 2019, the last group of post-90s celebrated their 20th birthday. This means: legally speaking, the post-90s generation has all grown up and collectively bid farewell to their youth. After 00, it's finally on the stage! When it comes to the post-90s, it seems that "the single that can't be taken off", "the poverty that can't be taken off" and "the hair that is about to fall off" has become their pronoun. Vigorous, rebellious, are slowly getting farther and farther away from them, more than a few copies of mature.The post-90s will become the mainstream consumer groups.

In the face of the rise of a new generation of young consumers, all brands of eating, drinking and playing are actively moving towards the direction of youth. Even old fast food restaurants like KFC and McDonald's have put down their posture. What's the reason why bathroom brands should not be younger? First of all, there should be young people in the team of bathroom enterprises, and a group of old men should not sit at the conference table and discuss how to let young consumers like it. This is obviously unscientific.

Although the business experience of the elderly is incomparable to that of young people, the post-80s, 70s and even 50s don't really understand their understanding. In fact, there is no need to understand. Therefore, a large number of young people must be introduced into the bathroom enterprise team. Only by introducing young people's bathroom products with young people's thinking can we bring young products that really meet the needs of the new era.

Relevant data show that the main force of the bathroom market is the post-80s, accounting for 63%, and the post-90s as rising stars also account for 16%. With the family and business of the post-90s, the post-90s will relay the post-80s generation and become the largest main force in the bathroom market in the next 10 years. There is no doubt that for bathroom enterprises, who can win the hearts of the post-90s consumers, who can seize the opportunity in the bathroom market in the next 10 years. So how to win the hearts of the post-90s consumers? The first task is to grasp the characteristics of post-90s decorators' consumption behavior.

Feature 1: pay attention to personality

The post-90s grew up in an era of rapid change, and their acceptance of new things will be relatively high. Compared with the Post-70s and 80s, the ideas of the post-90s are more novel. For them, consumption is no longer a simple material demand, but a manifestation of a sense of self-existence. In the consumption system of the post-90s, personalized demand occupies a very large proportion. Whether it is shopping or decoration, the post-90s are more willing to choose personalized customization. Personalized consumption is their declaration of personality in this era. With the help of consumption, they express their desire for free choice.

From this dimension, if bathroom enterprises want to win the hearts of post-90s consumers, they must think about personalized service and provide more targeted personalized service programs for consumers. Large to the overall layout of the house, small to toilet faucet modeling, are personalized consumption needs.

Feature 2: pay attention to efficiency

The post-90s generation is a generation infiltrated by the business model. Business stresses efficiency, which greatly affects the consumer psychology and behavior of the post-90s. In recent years, the rapid development of express delivery, delivery and other industries is inseparable from the rapid development of the Internet, on the other hand, it is also inseparable from the post-90s consumer groups. Compared with their parents, the post-90s are more willing to save "running errands" time and do what they think is more valuable.

With the further development of urbanization, many post-90s choose to leave their hometown to work in big cities, and in the case of high housing prices in big cities, they will choose to buy houses in their hometown. In this way, the decoration of the house has become a thorny issue. Due to insufficient time and energy, the new generation of post-90s consumers are more willing to choose the one-stop integrated mode.

As a channel of "getting used to" and "getting used to" the Internet, the post-90s indigenous people also choose to go online. For them, the Internet is more efficient than the traditional store decoration service. From this dimension, in order to win the post-90s consumer market, bathroom enterprises must actively embrace the Internet and build a good brand image with the help of Internet platform.

Feature 3: pay attention to quality

Compared with the older generation of decoration consumers, the new generation of post-90s consumers have higher requirements on the quality of life. In their consumption system, there seems to be more "retreat" elements. They will spend thousands of yuan to see concerts and buy seemingly useless things to increase the small fun in life. They don't lower their quality of life in order to save money. They know how to enjoy more than their parents.

The relevant survey results show that the average decoration budget of the new generation of consumer groups is higher, and the post-90s consumers will be more willing to pay for better life experience and quality of life. The business model of attracting consumers only by low price has been unable to stand firm in the market where the post-90s have become the mainstream consumer. From this dimension, in order to win the hearts of post-90s consumers, bathroom enterprises need to cultivate their internal skills and improve the decoration quality and service.