"New retail" has become a new channel for bathroom industry to break through the bottleneck

Current situation of e-commerce marketing in bathroom industry.

Development direction of bathroom industry.

O2o model becomes the development trend.

At present, the "new retail" mode has become the future development trend of the bathroom industry. The so-called new retail refers to the future e-commerce platform will disappear, and the combination of online and offline and logistics will produce a business model, that is, "Online + offline + logistics". It requires accurate and scene based experiential services, and the e-commerce platform and entity retail enterprises needed The industry cooperates with each other to timely understand the consumer demand of users through big data. For the sanitary ware industry, in fact, there is still a lot of room for improvement in many aspects; at the same time, the strong rise of e-commerce also brings more challenges to the development of bathroom enterprises. In the Internet era, if bathroom enterprises want to break through the development bottleneck, how to seize this opportunity?

Current situation of e-commerce marketing in bathroom industry.

For most consumers, e-commerce is more of a fashion. Browsing all kinds of products in the online store, they can satisfy their consumption desire like "painting cakes to satisfy their hunger", but not many people are completely assured that they can buy large items such as bathroom through the Internet. Lack of in-depth experience is the main reason why bathroom e-commerce is not warm and not hot. On the other hand, the e-commerce market is mixed with good and bad, and the market rules are not perfect, which cast a heavy shadow on the development of bathroom e-commerce. At the same time, consumers will shift their focus to other places. It is unnecessary to say that bathroom quality is the basic requirement of online shopping. The higher demand is the after-sales service provided by e-commerce.

Since the bathroom enterprises have operated e-commerce, the problem of returning and exchanging goods has been criticized by consumers and has become a stumbling block to the development of e-commerce. At present, the differentiation route of bathroom products is not clear, consumers' consideration of bathroom e-commerce will be more based on service. Therefore, the most important thing for bathroom e-commerce is to overcome the difficulty of service.

Simultaneous , most of the bathroom business enterprises are unable to push ahead with the e-commerce business. There is a deeper reason. There is a contradiction between the electricity providers and the distributors in the traditional channels. Industry insiders believe that there is a big difference between physical stores and e-commerce, and traditional channels and e-commerce have irreconcilable contradictions in reality. E-commerce directly impacts on traditional channels and directly damages the interests of dealers and agents.

Development direction of bathroom industry.

First of all, the products are "younger". When a considerable number of brands are promoting online products, they usually choose products that are younger and have higher cost performance. This is based on the consumer groups formed by large shopping malls. Most of the consumers who buy sanitary ware on shopping websites are young and middle-aged. They have a younger aesthetic and focus on the cost performance.

Secondly, cooperation with internet home decoration highlights the value, and more and more enterprises begin to enter the overall home furnishing industry. As a brand-new business combination, many enterprises gradually move from unfamiliar to familiar. There are also many consumers who are familiar with and accept this business model. In such a market training, the overall bathroom will move towards a fast lane.

Finally, energy conservation and environmental protection will always be the theme of the sanitary ware industry. With the progress of people's life and  level, more and more people begin to pay attention to health, energy conservation and environmental protection has gradually become an important selling point of the whole industry. Many brands of bathroom hardware accessories in addition to the pursuit of fashionable changes in the style of design, but also pay more attention to the applicability of energy-saving and environmental protection products.

O2o model becomes the development trend.

In essence, e-commerce is still a business. It just adopts the form of network, which can quickly gather a large number of potential consumers. E-commerce is essentially consistent with traditional channels. The biggest conflict between e-commerce and agents is the protection of price system. If the advantages of the two channels can be complemented and the interests are equally divided, the bathroom enterprises can open up a new situation. Some people in the industry pointed out: "the characteristics of bathroom consumption determine that bathroom sales need to develop online and offline, and solve the demands.