The future development trend of shower room market

The future development trend of shower room market

The development trend of shower room market in the future, consumer groups will change in the future, new growth point in the vast rural areas and second tier cities.

（1） People's consumption concept and consumer groups of shower room products are changing

Shower room products from the past pursuit of luxury bathroom products (massage tank, steam room) to practical needs. Consumers require fast, water-saving, time-saving and space-saving in the use process. Therefore, in recent years, shower room products are popular, entering more and more families, whether luxury suites, five-star hotels or ordinary suites, civilian families.

Shower room products are increasing at an average rate of 20% - 25%. This provides a lot of space for our shower room market.

According to statistics, more than 80% of the bathroom products in the existing real estate projects, as well as in the newly built star hotels.

（2） The new growth point is in the vast rural areas and second tier cities

With the process of rural urbanization required by the state, more and more farmers will become urban residents. Suitable shower room will become an important choice for them. Their consumption capacity will gradually show, improving the living environment and improving the quality of life is becoming an urgent need of urban residents. Therefore, shower room manufacturers may as well aim at the market positioning of second tier cities and rural areas, where there is great potential.

（3） Strengthen product matching and provide high quality service

Customers' consumption concept is changing to the "one-stop" bathroom supporting direction

Therefore, we would like to remind you that if you still rely on the shower room single product as before, you can't be alone, and you can't have a long-term foothold. The manufacturers can communicate with each other and cooperate with each other. Manufacturers must strengthen the depth and horizontal support, with one-stop service to attract customers.

（4） Product development

1. Research and development of high-end products. For some high-end customers, develop high-end products to meet high-end demand.

2. For rural and ordinary family bathroom, design and provide marketable simple products to meet the needs of ordinary families and affordable housing.

（5） Shower room products in line with the national industrial policy

Shower room products are the necessities of people's life. The advantages of energy saving, water saving and environmental protection are in line with the trend and become the necessities of people's life. At the same time, it is in line with the national industrial policy and should be vigorously developed to meet the market demand.