Bathroom industry enters a new era next year or market shuffle year

1.Channel development. 

2.Strengthen publicity. 

3.Set up strategic sales alliance.

The bathroom industry has entered a brand-new era this year. It is said that the time will come for the industry to compete. It is not far away for the industry to shuffle. It is believed that next year will be the year for the bathroom industry to shuffle. The clue can be seen from the following aspects.

1.The property market continues to shock and has a great impact.

This year, housing prices have become an inevitable trend, and the overall situation facing the property market is not optimistic. Industry experts pointed out that the property market turnover decreased, the profit space was compressed, real estate developers faced capital pressure, the opening construction of new buildings will be reduced, at the same time, in the case of adverse mortgage interest rates, buyers still hold a wait-and-see attitude, resulting in further decline in turnover. This phenomenon will inevitably lead to the shock of the housing market downstream industry home decoration market, resulting in a short period of time to reduce the demand for bathroom products, bathroom off-season inevitable. In the off-season continues, will fall a batch of bathroom enterprises.

2.Many brands are less competitive.

After more than 20 years of development, there are hundreds of brands in the bathroom industry. However, there is a big gap between China's bathroom industry and the world famous sanitary ware enterprises in product research and development, innovation, brand management, marketing management, enterprise scale and capital strength. There are only a dozen brands that really let consumers remember and have influence in the industry. Many brands can't form competitiveness in the poor management. If they want to survive in the war before dawn, brand operation is the only way. The general manager of divik sanitary ware, who has deep experience in this regard, said that products and services are the root of the brand.

Consumers are becoming more and more rational,At the same time, the price of sanitary ware is becoming more and more transparent, especially after experiencing the baptism of financial crisis. The original bathroom industry belongs to a low degree of concern industry, in addition to decoration will be concerned by users, other times it is difficult to form a concept of consumers. With the intensification of competition in sanitary ware, the increase of promotion and the wide spread of popularization of sanitary ware products, the promotion information of sanitary ware frequently appears in the sight of consumers. The consumer behavior and market choice of users have become more and more cautious and more rational in advance, which has become a significant feature in the current market.

Enterprises should start from all aspects and be prepared:

In this market environment, how to stand out and become the focus of market attention, 2020 is a key year. Industry experts believe that in addition to doing their own products well, we should also start from the following aspects:

1.Channel development. 2020 is the year for the industry to open up channels. Only by maintaining the market share can we form a linkage publicity effect, expand the brand awareness and become bigger and stronger. Channel development should be carried out simultaneously with brand building. It is difficult to fly the banner for a long time without brand image after occupying the terminal. Now the market of the first and second tier cities is saturated, and more enterprises are seizing the market of the third and fourth tier cities.

2.Strengthen publicity. Now is the era of the national network, the power of the network has been highlighted, an enterprise without network publicity can not be a large enterprise, a large enterprise on the network can not be without publicity and promotion, the greater the enterprise promotion efforts. Nowadays, bathroom enterprises are gradually increasing their advertising efforts in star endorsements, CCTV media, sports events and other aspects, and there are also bathroom enterprises in public welfare undertakings. In a word, to make a brand, we should publicize and create momentum, improve influence and popularity. 

3.Set up strategic sales alliance.

 The form of alliance can be differentiated brand alliance of the same industry, different industry alliance, or upstream and downstream supply and demand partner alliance. Through interactive marketing, resource sharing, improving customer awareness, creating performance and brand resonance effect, this mode can make enterprises win competitive advantage and brand awareness in a short time.

The decisive victory lies in the channel, and the decisive cha.